While the downward pressures on commissions and market fluctuations have left the bricks and mortar brokers scrambling for ways to maintain any kind of bottom line, they are finding themselves forced into that corner of raising costs to the agents or cutting services or a combination thereof. Going virtual helps relieve those pressures. At SMA we still maintain human support staff, considered by some to be the most critical element of any real estate brokerage. A virtual model if done correctly still maintains the human components of administrative staff, easy broker access, associate brokers, and office manager, while holding and actually reducing the costs to agents.
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